Big Data is supposed to know everything – emotion, intent etc even in real-time. Looking at a web-page, associated content and their contexts such a technology claims it can glean keener insights about the said web-page (or any other digital content/event/action) and therefore present evermore meaningful choices and possibilities for users.
One wonders whether such a technology will allow someone to view an update about somebody’s critical health condition without having to sit through a 20 second advert. One then wonders whether such features will be the first to be implemented as against features like “Is Mr.Consumer going to buy 2 or 4 pairs of socks for himself next week?”. In other words, one wonders whether technology directions are going to be prioritized for people or pockets.
One suddenly realizes the above mentioned idiocy (the advert) can be easily avoided with existing technologies. One then calms down, stops wondering, regains peace and goes back to pray for Michael’s well being.