Karl Marx is again (rightly) being associated with Capitalism than with Communism by mainstream media.
“Capitalism rests precisely on this endless expansion of wants. That is why, for all its success, it remains so unloved. It has given us wealth beyond measure, but has taken away the chief benefit of wealth: the consciousness of having enough … The vanishing of all intrinsic ends leaves us with only two options: to be ahead or to be behind. Positional struggle is our fate.”
– From How much is enough?